4.8 Article

Time-Critical Social Mobilization

Journal

SCIENCE
Volume 334, Issue 6055, Pages 509-512

Publisher

AMER ASSOC ADVANCEMENT SCIENCE
DOI: 10.1126/science.1205869

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Funding

  1. Army Research Laboratory [W911NF-09-2-0053]
  2. Air Force Office of Scientific Research [FA9550-10-1-0122]
  3. U.S. Air Force [FA8721-05-C-0002]
  4. National Science Foundation [0905645]
  5. Masdar Institute of Science and Technology [400075]
  6. Branco Weiss Science in Society Program

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The World Wide Web is commonly seen as a platform that can harness the collective abilities of large numbers of people to accomplish tasks with unprecedented speed, accuracy, and scale. To explore the Web's ability for social mobilization, the Defense Advanced Research Projects Agency (DARPA) held the DARPA Network Challenge, in which competing teams were asked to locate 10 red weather balloons placed at locations around the continental United States. Using a recursive incentive mechanism that both spread information about the task and incentivized individuals to act, our team was able to find all 10 balloons in less than 9 hours, thus winning the Challenge. We analyzed the theoretical and practical properties of this mechanism and compared it with other approaches.

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