Journal
RESEARCH-TECHNOLOGY MANAGEMENT
Volume 54, Issue 3, Pages 52-59Publisher
INDUSTRIAL RESEARCH INST, INC
DOI: 10.5437/08953608X5403009
Keywords
Business model innovation; Value networks; Radical innovation; Breakthrough innovation; Sustaining innovation; Disruptive innovation
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Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography market and Microsoft's difficulty gaining share in the gaming market, despite both companies huge financial investments. We developed a business model innovation typology to better explain the complex set of factors that distinguishes three types of business model innovations and their associated challenges.
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