Psychological factors influencing sustainable energy technology acceptance: A review-based comprehensive framework

Environmental and societal problems related to energy use have spurred the development of sustainable energy technologies, such as wind mills, carbon capture and storage, and hydrogen vehicles. Public acceptance of these technologies is crucial for their successful introduction into society. Although various studies have investigated technology acceptance, most technology acceptance studies focused on a limited set of factors that can influence public acceptance, and were not based on a comprehensive framework including key factors influencing technology acceptance. This paper puts forward a comprehensive framework of energy technology acceptance, based on a review of psychological theories and on empirical technology acceptance studies. The framework aims to explain the intention to act in favor or against new sustainable energy technologies, which is assumed to be influenced by attitude, social norms, perceived behavioral control, and personal norm. In the framework, attitude is influenced by the perceived costs, risks and benefits, positive and negative feelings in response to the technology, trust, procedural fairness and distributive fairness. Personal norm is influenced by perceived costs, risks and benefits, outcome efficacy and awareness of adverse consequences of not accepting the new technology. The paper concludes with discussing the applicability of the framework. (C) 2011 Elsevier Ltd. All rights reserved.