Journal
QUALITY & QUANTITY
Volume 47, Issue 1, Pages 271-286Publisher
SPRINGER
DOI: 10.1007/s11135-011-9518-x
Keywords
Green innovation; Competitive advantage; Corporate environmental management; Adaptive neuro-fuzzy inference system (ANFIS); Self-organizing map (SOM)
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This study uses Adaptive Neuro-Fuzzy Inference System (ANFIS) to explore the nonlinear relationships between green innovation performance and corporate competitive advantage. The result indicates that green innovation performance has the nonlinear effect on the corporate competitive advantage. If companies hope to enhance their competitive advantages through green innovation, they must check their green innovation performance in advance. If their green innovation performance is low, they can obtain competitive advantages through the increase of the green innovation performance; however, if their green innovation performance is high, they can not necessarily obtain competitive advantages through the increase of the green innovation performance.
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