Journal
PHILOSOPHICAL TRANSACTIONS OF THE ROYAL SOCIETY B-BIOLOGICAL SCIENCES
Volume 366, Issue 1573, Pages 2010-2022Publisher
ROYAL SOC
DOI: 10.1098/rstb.2010.0397
Keywords
outdoor recreation; influencing behaviour; risk perception; ticks; zoonosis; Lyme borreliosis
Categories
Funding
- UK Research Council [RES-229-25-0007]
- Economic and Social Research Council
- Biotechnology and Biological Sciences Research Council
- Natural Environment Research Council
- Department of Environment, Food and Rural Affairs
- Scottish Government
- ESRC [ES/E010806/1, RES-229-31-0002] Funding Source: UKRI
- Economic and Social Research Council [RES-152-25-1004, RES-229-31-0002, ES/E010806/1] Funding Source: researchfish
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Management of zoonotic disease is necessary if countryside users are to gain benefit rather than suffer harm from their activities, and to avoid disproportionate reaction to novel threats. We introduce a conceptual framework based on the pressure-state-response model with five broad responses to disease incidence. Influencing public behaviour is one response and requires risk communication based on an integration of knowledge about the disease with an understanding of how publics respond to precautionary advice. A second framework emphasizes how risk communication involves more than information provision and should address dimensions including points-of-intervention over time, place and audience. The frameworks are developed by reference to tick-borne Lyme borreliosis (also known as Lyme disease), for which informed precautionary behaviour is particularly relevant. Interventions to influence behaviour can be directed by knowledge of spatial and temporal variation of tick abundance, what constitutes risky behaviour, how people respond to information of varying content, and an understanding of the social practices related to countryside use. The frameworks clarify the response options and help identify who is responsible for risk communication. These aspects are not consistently understood, and may result in an underestimation of the role of land-based organizations in facilitating appropriate precautionary behaviour.
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