Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume 44, Issue -, Pages 136-147Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.omega.2013.07.003
Keywords
Group decision making; Multi-attribute; Aspiration utility function; Case study
Funding
- National Natural Science Funds of China [70901027, 71090403/71090400]
- New Century Excellent Talents Funds of Ministry of Education of China [NCET-11-0151]
Ask authors/readers for more resources
It is common that a decision maker's utility depends on the degree to which the attribute performance matches the aspiration. However, aspiration is not considered in the traditional multi-attribute decision making (MADM) approaches. Using the Strategic Freight Forwarder Selection of China Southern Airlines (CSA) as a backdrop, this study proposes an integrated MADM approach for problems with consideration of decision maker's aspirations. By solving the case problem of CAS, the proposed approach demonstrates its superiority. It helps managers make more robust and reliable decisions and also provides managers with a coefficient to help them readily check the group consensus. In addition, the approach can accommodate complex decision data, such as numerical values, interval numbers, linguistic terms and uncertain linguistic terms. (C) 2013 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available