Aligning supply chain collaboration using Analytic Hierarchy Process

The significance of collaboration among supply chain members has been sufficiently stressed in the recent literature as a powerful tool for increasing accuracy of demand forecasts and for consequent cost reductions. Since it has been recognized that nave forecasting is no longer cost efficient, Supply Chain (SC) members have found it very important to exchange relevant information that will help improve accuracy of demand forecasting. This information differs widely in terms of their characteristics. For example, some information (e.g. historic sales data) that is cheap to exchange may not contribute to a great increase in forecast accuracy. Similarly, some information may not be very reliable (e.g. demand forecast by individual SC members). In general, there is a trade-off in the kind of information required and the kind of information exchanged. This study analyses these trade-offs using an Analytic Hierarchy Process (AHP) model. The model is then implemented based on case studies conducted in two manufacturing firms. The AHP model ranks available information in terms of their contributions to improve forecast accuracy, and can provide vital clues to SC partners for preparing exchangeable data. From the case studies using AHP model, it was proved that using the preferred SC data, the firms could enhance forecasts accuracy. This in turn can help the firms to make decisions on SC collaborative arrangements for information exchange. (C) 2012 Elsevier Ltd. All rights reserved.