Journal
MIS QUARTERLY
Volume 33, Issue 1, Pages 177-195Publisher
SOC INFORM MANAGE-MIS RES CENT
DOI: 10.2307/20650284
Keywords
PLS path modeling; hierarchical construct model; empirical illustration; experiential value
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In this paper, the authors show that PLS path modeling can be used to assess a hierarchical construct model. They provide guidelines outlining four key steps to construct a hierarchical construct model using PLS path modeling. This approach is illustrated empirically using a reflective, fourth order latent variable model of online experiential value in the context of online book and CD retailing. Moreover, the guidelines for the use of PLS path modeling to estimate parameters in a hierarchical construct model are extended beyond the scope of the empirical illustration. The findings of the empirical illustration are used to discuss the use of covariance-based SEM versus PLS path modeling. The authors conclude with the limitations of their study and suggestions for future research.
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