Journal
MANAGEMENT SCIENCE
Volume 57, Issue 7, Pages 1320-1333Publisher
INFORMS
DOI: 10.1287/mnsc.1110.1343
Keywords
ambiguity aversion; preference reversal; loss aversion; choice versus valuation
Funding
- Netherlands Organization of Scientific Research (NWO)
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T his paper finds preference reversals in measurements of ambiguity aversion, even if psychological and informational circumstances are kept constant. The reversals are of a fundamentally different nature than the reversals found before because they cannot be explained by context-dependent weightings of attributes. We offer an explanation based on Sugden's random-reference theory, with different elicitation methods generating different random reference points. Then measurements of ambiguity aversion that use willingness to pay are confounded by loss aversion and hence overestimate ambiguity aversion.
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