Related references
Note: Only part of the references are listed.Growth and development of a body of knowledge: 16 years of new product development research, 1989-2004
Albert L. Page et al.
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2008)
The effect of market orientation and its components on innovation consequences: a meta-analysis
Amir Grinstein
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2008)
Innovation's effect on firm value and risk: Insights from consumer packaged goods
Alina B. Sorescu et al.
JOURNAL OF MARKETING (2008)
Investigating the drivers of innovation and new product success: A comparison of strategic orientations
Angela Paladino
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2007)
Does market orientation facilitate balanced innovation programs? An organizational learning perspective
William E. Baker et al.
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2007)
Innovativeness and new product success: insights from the cumulative evidence
David M. Szymanski et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2007)
The multifaceted nature of exploration and exploitation: Value of supply, demand, and spatial search for innovation
Jatinder S. Sidhu et al.
ORGANIZATION SCIENCE (2007)
Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation
Gary F. Gebhardt et al.
JOURNAL OF MARKETING (2006)
The contingent value of responsive and proactive market orientations for new product program performance
K Atuahene-Gima et al.
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2005)
The effects of strategic orientations on technology- and market-based breakthrough innovations
KZ Zhou et al.
JOURNAL OF MARKETING (2005)
Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance
AH Kirca et al.
JOURNAL OF MARKETING (2005)
Market orientation, creativity, and new product performance in high-technology firms
S Im et al.
JOURNAL OF MARKETING (2004)
Harnessing the creative potential among users
P Kristensson et al.
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2004)
New products, sales promotions, and firm value: The case of the automobile industry
K Pauwels et al.
JOURNAL OF MARKETING (2004)
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
CB Jarvis et al.
JOURNAL OF CONSUMER RESEARCH (2003)
Market situation interpretation and response: The role of cognitive style, organizational culture, and information use
JC White et al.
JOURNAL OF MARKETING (2003)
Commercial innovations from consulting engineering firms: An empirical exploration of a novel source of new product ideas
I Alam
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2003)
Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications
CH Noble et al.
JOURNAL OF MARKETING (2002)
Does market orientation matter?: A test of the relationship between positional advantage and performance
GTM Hult et al.
STRATEGIC MANAGEMENT JOURNAL (2001)
The idea itself and the circumstances of its emergence as predictors of new product success.
J Goldenberg et al.
MANAGEMENT SCIENCE (2001)
The effect of market orientation on product innovation
BA Lukas et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2000)