4.5 Article

How Many and What Kind? The Role of Strategic Orientation in New Product Ideation

Related references

Note: Only part of the references are listed.
Article Business

Growth and development of a body of knowledge: 16 years of new product development research, 1989-2004

Albert L. Page et al.

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2008)

Article Business

The effect of market orientation and its components on innovation consequences: a meta-analysis

Amir Grinstein

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2008)

Article Business

Innovation's effect on firm value and risk: Insights from consumer packaged goods

Alina B. Sorescu et al.

JOURNAL OF MARKETING (2008)

Article Business

Investigating the drivers of innovation and new product success: A comparison of strategic orientations

Angela Paladino

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2007)

Article Business

Does market orientation facilitate balanced innovation programs? An organizational learning perspective

William E. Baker et al.

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2007)

Article Business

Innovativeness and new product success: insights from the cumulative evidence

David M. Szymanski et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2007)

Article Business

The contingent value of responsive and proactive market orientations for new product program performance

K Atuahene-Gima et al.

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2005)

Article Business

Harnessing the creative potential among users

P Kristensson et al.

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2004)

Article Business

The effect of market orientation on product innovation

BA Lukas et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2000)