4.7 Article

How Choice Reveals and Shapes Expected Hedonic Outcome

Journal

JOURNAL OF NEUROSCIENCE
Volume 29, Issue 12, Pages 3760-3765

Publisher

SOC NEUROSCIENCE
DOI: 10.1523/JNEUROSCI.4972-08.2009

Keywords

-

Categories

Funding

  1. Wellcome Trust
  2. British Academy Postdoctoral Fellowship

Ask authors/readers for more resources

Humanstend to modify their attitudes to align with past action. For example, after choosing between similarly valued alternatives, people rate the selected option as better than they originally did, and the rejected option as worse. However, it is unknown whether these modifications in evaluation reflect an underlying change in the physiological representation of a stimulus' expected hedonic value and our emotional response to it. Here, we addressed this question by combining participants' estimations of the pleasure they will derive from future events, with brain imaging data recorded while they imagined those events, both before, and after, choosing between them. Participants rated the selected alternatives as better after the decision stage relative to before, whereas discarded alternatives were valued less. Our functional magnetic resonance imaging findings reveal that postchoice changes in preference are tracked in caudate nucleus activity. Specifically, the difference in blood oxygenation level-dependent (BOLD) signal associated with the selected and rejected stimuli was enhanced after a decision was taken, reflecting the choice that had just been made. This finding suggests that the physiological representation of a stimulus' expected hedonic value is altered by a commitment to it. Furthermore, before any revaluation induced by the decision process, our data show that BOLD signal in this same region reflects the choices we are likely to make at a later time.

Authors

I am an author on this paper
Click your name to claim this paper and add it to your profile.

Reviews

Primary Rating

4.7
Not enough ratings

Secondary Ratings

Novelty
-
Significance
-
Scientific rigor
-
Rate this paper

Recommended

No Data Available
No Data Available