DISSONANCE MINIMIZATION AS A MICROFOUNDATION OF SOCIAL INFLUENCE IN MODELS OF OPINION FORMATION

Models of opinion formation are used to investigate many collective phenomena. While social influence often constitutes a basic mechanism, its implementation differs between the models. In this article, we provide a general framework of social influence based on dissonance minimization. We only premise that individuals strive to minimize dissonance resulting from different opinions compared to individuals in a given social network. Within a game theoretic context, we show that our concept of dissonance minimization resembles a coordination process when interactions are homogeneous. We further show that different models of opinion formation can be represented as best response dynamics within our framework. Thus, we offer a unifying perspective on these heterogeneous models and link them to rational choice theory.