4.4 Article

Crowdsourcing, attention and productivity

Journal

JOURNAL OF INFORMATION SCIENCE
Volume 35, Issue 6, Pages 758-765

Publisher

SAGE PUBLICATIONS LTD
DOI: 10.1177/0165551509346786

Keywords

crowdsourcing; social attention

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We show through an analysis of a massive data set from YouTube that the productivity exhibited in crowd-sourcing exhibits a strong positive dependence on attention, measured by the number of downloads. Conversely, a lack of attention leads to a decrease in the number of videos uploaded and the consequent drop in productivity, which in many cases asymptotes to no uploads whatsoever. Moreover, short-term contributors compare their performance to the average contributor's performance while long-term contributors compare it to their own media.

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