Journal
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION
Volume 36, Issue 1, Pages 135-+Publisher
AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/a0017517
Keywords
mediated priming; semantic priming; associative priming; semantic matching; spreading activation
Categories
Ask authors/readers for more resources
Mediated priming refers to the activation of a target (e.g., stripes) by a prime (e.g., lion) that is related indirectly via a connecting mediator (e.g., tiger). In previous mediated priming studies (e.g., McNamara & Altarriba, 1988), the mediator was associatively related to the prime. In contrast, pure mediated printing (e.g., spoon -> can) lacks it strong association between prime and mediator (e.g., spoon -> soup) and between mediator and target (e.g., soup -> can). This study establishes the existence of pure mediated priming and assesses which semantic priming model (spreading activation, compound-cue, or semantic matching) accounts for the results. Pure mediated priming occurred in 3 experiments across double and standard lexical decision tasks. However, such priming did not occur in a continuous lexical decision task, which precludes strategic processing. Overall, results indicate that a modified retrospective semantic matching model provides the best theoretical explanation of pure mediated priming.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available