4.2 Article

Deconstructing the McGurk-MacDonald Illusion

Publisher

AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/a0013483

Keywords

multisensory; speech perception; audiovisual speech; attention; temporal order

Funding

  1. Ministerio de Educacion y Ciencia [SEJ2007-64103/PSIC, CDS2007-00012]
  2. ICREA Funding Source: Custom

Ask authors/readers for more resources

Cross-modal illusions such as the McGurk-MacDonald effect have been used to illustrate the automatic, encapsulated nature of multisensory integration. This characterization is based in the widespread assumption that the illusory percept arising from intersensory conflict reflects, only the end-product of the multisensory integration process, with the mismatch between the original unisensory events remaining largely hidden from awareness. Here the authors show that when presented with desynchronized audiovisual speech syllables, observers are often able to detect the temporal mismatch while experiencing the McGurk-MacDonald illusion. Thus, contrary to previous assumptions, it seems possible to gain access to information about the individual sensory components of a multisensory (integrated) percept. On the basis of this and similar findings, the authors argue that multisensory integration is a multifaceted process during which different attributes of the (multisensory) object might be bound by different mechanisms and possibly at different times. This proposal contrasts with classic conceptions of multisensory integration as a homogeneous process whereby all the attributes of a multisensory event are treated in a unified manner.

Authors

I am an author on this paper
Click your name to claim this paper and add it to your profile.

Reviews

Primary Rating

4.2
Not enough ratings

Secondary Ratings

Novelty
-
Significance
-
Scientific rigor
-
Rate this paper

Recommended

No Data Available
No Data Available