Journal
JOURNAL OF CANCER EDUCATION
Volume 25, Issue 3, Pages 385-390Publisher
SPRINGER
DOI: 10.1007/s13187-010-0058-1
Keywords
Doctor-patient communication; Colorectal cancer screening; Qualitative research
Funding
- NCI NIH HHS [5R01CA95594, R01 CA095594-04, R01 CA095594] Funding Source: Medline
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Little is known about strategies that physicians use to encourage receipt of colorectal cancer screening (CRCS). This study conducted focus groups with physicians. Twenty-seven physicians participated in four focus groups. Physicians described four categories of approaches: (1) why screening is important, (2) providing test information, (3) motivational strategies, and (4) tailoring strategies. Participants reported tailoring based on their relationship with a patient, as well as to patient gender, education, and language. Tailoring to cultural background or ethnicity was not prominent. Most physicians reported a typical approach to CRCS and reported some tailoring based on gender, education, and language, but not on ethnicity.
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