4.6 Article

Friend me: which factors influence top global brands participation in social network sites

Related references

Note: Only part of the references are listed.
Article Business

Young people's use of online social networking sites - a uses and gratifications perspective

Aine Dunne et al.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2010)

Article Business

New media: a new medium in escalating crises?

Joanna Mei et al.

CORPORATE COMMUNICATIONS (2010)

Article Business

Content analysis of corporate blogs as a relationship management tool

Soyoen Cho et al.

CORPORATE COMMUNICATIONS (2010)

Article Business

Social Networking as a Marketing Tool: The Case of a Small Australian Company

Sharifah Fatimah Syed-Ahmad et al.

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT (2010)

Article Business

Users of the world, unite! The challenges and opportunities of Social Media

Andreas M. Kaplan et al.

BUSINESS HORIZONS (2010)

Article Business

Classifying enterprises on the basis of WWW use: a behavioral approach

Paulina Papastathopoulou et al.

INTERNET RESEARCH (2009)

Article Computer Science, Information Systems

Twitter Power: Tweets as Electronic Word of Mouth

Bernard J. Jansen et al.

JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY (2009)

Article Communication

Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel

Guy J. Golan et al.

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION (2008)

Article Business

Brandcommunitiesonthe internet A case study of Coca-Cola's Spanish virtual community

Maria Sicilia et al.

CORPORATE COMMUNICATIONS (2008)

Article Communication

Social Network Sites: Definition, History, and Scholarship

Danah M. Boyd et al.

JOURNAL OF COMPUTER-MEDIATED COMMUNICATION (2007)

Article Business

Online Social Networks and Insights into Marketing Communications

Adam Acar et al.

JOURNAL OF INTERNET COMMERCE (2007)