Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 116, Issue 2, Pages 169-181Publisher
ELSEVIER
DOI: 10.1016/j.ijpe.2008.09.011
Keywords
Supply chain strategy; Focused supply chain; Fashion industry
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The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the segmentation tree model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel. (C) 2008 Elsevier B.V. All rights reserved.
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