Journal
INTEGRATIVE AND COMPARATIVE BIOLOGY
Volume 58, Issue 6, Pages 1213-1223Publisher
OXFORD UNIV PRESS INC
DOI: 10.1093/icb/icy103
Keywords
-
Categories
Funding
- Sakana Foundation
- Uplands Foundation
- UCMP
- Science Sandbox
- Simons Foundation
- Society for Integrative and Comparative Biology (SICB)
- Walt Disney Family Museum
- Science World at TELUS World of Science
- Coalition for the Public Understanding of Science
- Spacetime Labs
Ask authors/readers for more resources
Science is a search for evidence, but science communication must be a search for meaning. General audiences will only care about science if it is presented in a meaningful context. One of the most effective ways to do this is through storytelling. Stories are integral to all cultures. Studies indicate that stories even help audiences to process and recall new information. Scientists sometimes worry that storytelling will conflate empirical evidence with fabrication. But when telling non-fiction stories, it is a process of recognizing the story elements already present in the subject material and distilling the most concise and compelling account for a target audience. In this paper, I review literature, offer examples, and draw from my experience as a scientist and a communication trainer to explore how storytelling makes science comprehensible and meaningful for general audiences.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available