Journal
INFORMATION SYSTEMS MANAGEMENT
Volume 27, Issue 1, Pages 3-9Publisher
AUERBACH PUBLICATIONS
DOI: 10.1080/10580530903455072
Keywords
comparative shopping agent; price comparison site; paid results; organic results; reliability; trust
Categories
Ask authors/readers for more resources
When searching for products and information using search engines, Web consumers often see comparative shopping agents (CSAs) in search results. CSAs list companies that sell desired products and the prices they offer on one page, greatly reducing search costs. Using 168 digital camera models from seven major camera makers, we examine CSAs between organic and paid search results in terms of the number of CSAs, number of vendors, lowest and average prices, and price dispersion.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available