Journal
INFORMATION SYSTEMS MANAGEMENT
Volume 26, Issue 4, Pages 327-337Publisher
TAYLOR & FRANCIS INC
DOI: 10.1080/10580530903245663
Keywords
service quality; website design quality; satisfaction; trust; online repurchase
Categories
Funding
- National Natural Science Foundation of China [7091049, 70731001]
- Program for New Century Excellent Talents in University [NCET-08-0233]
- China Postdoctoral Science Foundation [20090451043]
Ask authors/readers for more resources
Previous studies have found that website design quality is one main factor affecting consumers' initial online purchase behavior. For consumers' repurchase behavior, in addition to website design quality, service quality is another important factor. Which factor is more important in determining consumers' repurchase intention? Our results show that, compared with website design quality, service quality has significantly stronger effects on consumers' trust and satisfaction, both of which lead to their repurchase intention.
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