Journal
INFORMATION SCIENCES
Volume 178, Issue 2, Pages 531-549Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.ins.2007.09.002
Keywords
fuzzy quantitative SWOT method; transshipment type's IDC; grand strategy matrix; competitive relations
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In this paper, a fuzzy quantitative SWOT method is proposed to evaluate the competitive environment of locations as transshipment type's international distribution centers (IDC) in Pacific-Asian region. The method can more precisely show competitive relations and degree among the locations than other environmental analysis methods. By positioning location in the four quadrants, strategies are proposed in accordance with the grand strategy matrix (GSM) in order to strengthen locations competitive advantage and avoid the threats as demonstrated in the case of Kaohsiung. (c) 2007 Elsevier Inc. All rights reserved.
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