Journal
INFORMATION & MANAGEMENT
Volume 51, Issue 3, Pages 359-373Publisher
ELSEVIER
DOI: 10.1016/j.im.2014.02.010
Keywords
User experience; Esthetics; Human computer interaction; Microsoft usability guidelines; Museums; Website design
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While most research on website has focused on functional tasks, the Internet offers many opportunities for leisure as well as experiential activities. Because of the evolution of developed society toward an experience economy, analyzing the role of technologies in the presence of prior user experiences makes sense. This research identifies variables that play a role and influence online behaviors in a specific experiential environment, namely the high culture museum website. Relying on the literature on experience, we propose a research model tested with two different websites. The results of the free simulation experiment indicates that (1) esthetics is the most important design criteria for experiential interfaces and (2) that website design influences intentions to visit a physical place. (C) 2014 Elsevier B.V. All rights reserved.
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