Journal
INFORMATION & MANAGEMENT
Volume 48, Issue 7, Pages 303-312Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2011.07.004
Keywords
Structural equation model; PLS; Virtual world; Purchase behavior; Second Life
Ask authors/readers for more resources
Virtual worlds are an emerging online transaction context in which millions of players around the world participate and trade virtual items with one another. However, little research has been conducted into purchase behavior in this new context. To address this gap, we developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. An online survey was conducted within Second Life (n = 250) and tested using structural equation modeling. We conclude with implications for practice and research limitations. (C) 2011 Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available