Journal
INFORMATION & MANAGEMENT
Volume 45, Issue 1, Pages 1-9Publisher
ELSEVIER
DOI: 10.1016/j.im.2007.03.005
Keywords
technology acceptance; perceived risk; technology type; user experience; gender; UTAUT; moderating variable
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Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables - perceived risk, technology type, user experience, and gender - in users' technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed. (C) 2007 Published by Elsevier B.V.
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