Journal
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume 118, Issue 5, Pages 975-997Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IMDS-03-2017-0130
Keywords
Service innovation; System design; Network platform; Research opportunities
Funding
- National Natural Science Foundation of China [71602159, 71420107024, 71572141]
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Purpose The purpose of this paper is to explore research opportunities for service innovation and system design in network platforms by investigating representative case examples in an emerging market, China. Design/methodology/approach The authors provide four case examples to illustrate the manner in which network platforms facilitate and lead to service innovation and effective system design. Then, the authors propose nine research directions that present significant research opportunities, and the authors make theoretical and methodological suggestions. Findings The results indicate that research opportunities exist mainly in three areas: ecosystem design and evolution, including role design, coherence and sustainability issues; leader-participant collaboration, including governance, co-opetition and innovation stimulation issues; and transformation of traditional industries, including process informatization, modularization and standardization issues. Originality/value This study extends the platform-related literature by showing new platform features represented by case evidence from emerging economies, and provides recommendations to guide and direct management practices and efforts in platform-based service innovation and system design.
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